Employees :

1996
1997
1998
1999
2000


Recent Sales (in Ecus):

1996
1997
1998
1999
2000

COMPANY:

1) history of the company, vision for the future
2) core competence of the company
3) fields of business (target markets/customers, products and services)
4) references/testimonials
5) growth objectives

1) history of the company, vision for the future 2) core competence of the company 3) fields of business (target markets/customers, products and services) 4) references/testimonials 5) growth objectives

MARKET:

market analysis:

1) potential of the relevant market (market segment), barriers to market entry
2) demand for product/service (e.g. result of marketing test), life-cycle of the product
3) own market position/market share, position of main competitors
4) competitivness (e.g. meeting customers' buying criteria, size of marketing resources)

marketing strategy:

1) positioning of product/service in the market, objectives for market-share, expansion, etc.
2) segmentation of market, product policy
3) pricing policy
4) sales and distribution system, marketing network
5) promotion and market communication

------------------------ market analysis: ------------------------ 1) potential of the relevant market (market segment), barriers to market entry 2) demand for product/service (e.g. result of marketing test), life-cycle of the product 3) own market position/market share, position of main competitors 4) competitivness (e.g. meeting customers' buying criteria, size of marketing resources) ---------------------------- marketing strategy: ---------------------------- 1) positioning of product/service in the market, objectives for market-share, expansion, etc. 2) segmentation of market, product policy 3) pricing policy 4) sales and distribution system, marketing network 5) promotion and market communication



PRODUCT AND TECHNOLOGY:

1) competitive advantage (customer-benefits resulting e.g. from technological features, prod. process/costs)
2) technological risk (regarding function or production process, danger of substitution)
3) strategic options, based on intangible assets or property rights (e.g. transfer to other industries)
4) research and development strategy
5) protection of product/production process by property rights (patents), trade marks, etc.
6) product updating/renewing or adapting to new market segments: effectiveness, velocity
7) significance/size of added value for the customer

1) competitive advantage (customer-benefits resulting e.g. from technological features, prod. process/costs) 2) technological risk (regarding function or production process, danger of substitution) 3) strategic options, based on intangible assets or property rights (e.g. transfer to other industries) 4) research and development strategy 5) protection of product/production process by property rights (patents), trade marks, etc. 6) product updating/renewing or adapting to new market segments: effectiveness, velocity 7) significance/size of added value for the customer



MANAGEMENT:

1) main focus of experience and know-how of entrepreneur and management-team
2) network experience
3) process of gathering new informations
4) reference between management-experience and company-objectives
5) commitment-assuring of management-team and key staff (e.g.shares, stock options)
6) entrepreneurial experience and characteristics of the management team (previous success?)
7) experience in dealing with pressure and uncertainty
8) combining of complementary know-how elements in the team
9) connection between company-objectives (strategy) and organisation scheme

1) main focus of experience and know-how of entrepreneur and management-team 2) network experience 3) process of gathering new informations 4) reference between management-experience and company-objectives 5) commitment-assuring of management-team and key staff (e.g.shares, stock options) 6) entrepreneurial experience and characteristics of the management team (previous success?) 7) experience in dealing with pressure and uncertainty 8) combining of complementary know-how elements in the team 9) connection between company-objectives (strategy) and organisation scheme



FINANCE:

1) equity - total amount and percentage of each shareholder 2) description of accounting and budgeting system - ability for efficient controlling - ability for financial forecasts 3) quantification of financial requirements and financial resources - amount of additional equity needed (see bold typed statement below) 4) additional sources of financing, collateral potential

STRATEGIC DEVELOPMENT:

1) basic considerations and plans for the future development of the company
2) basic considerations, what will the additional equity be used for

1) basic considerations and plans for the future development of the company 2) basic considerations, what will the additional equity be used for


Development in figures:

BENEFITS FOR THE INVESTOR:

1) expected growth of the company (and of the company's value)
2) e-span to realize this growth (possible exit-year for the investor)
3) ceivable or preferred way for realizing the exit (buy-back, sale to industrial partner, public offering at stock xchange)
4) s for containing the investor's downside risks
5) degression: expectations concerning an investor

1) expected growth of the company (and of the company's value) 2) e-span to realize this growth (possible exit-year for the investor) 3) ceivable or preferred way for realizing the exit (buy-back, sale to industrial partner, public offering at stock exchange) 4) s for containing the investor's downside risks 5) degression: expectations concerning an investor


ADDITIONAL INFORMATION:

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